The constant changing world of social media not only affects consumers, but also businesses who are aiming to grow and build their digital identity as well. There are many benefits to using social media, from advertising, lead generation to conversions, hiring, educating, building teams and more.
However, what’s the sweet spot for businesses to make their social media accounts stand above the rest?
If your social media plan or lack of social planning isn’t working – it’s okay! Let us help you get it back on the right track with these basic social media DONT’s (check our social media DO’s!).
At 2Bees Marketing we bring a cutting-edge, 360 view of social media integrated with marketing communications campaigns and we make sure its sales driven.
10 Social Media Don’ts
1. Don’t go hashtag crazy
So someone told you to add as many hashtags as you possibly can so they’re seen by more people, right? WRONG. Don’t do it! This may have worked years ago when social media platforms were just jumping into popularity, but this strategy is no longer effective. Overuse of hashtags can make the post feel less genuine and juvenile. If anything, you’ll attract more bots and less people who are actually interested in what you have to say.
2. Don’t veer off brand
Your brand voice should match its overall goals: the image its presenting and the needs of its target audience. There’s nothing wrong with showing some humor or humanising a brand, but the goal is to do it when its appropriate and to keep your brand voice consistent.
3. Don’t post copy with grammar/spelling mistakes
We get it… you’re human and humans make mistakes. But just don’t do it! There are few things that will make your followers’ eyes roll more than reading an awesome post that is embedded with grammatical or spelling errors. Even though these mistakes can seem minor, they can actually ruin your credibility with your target audience. When writing on behalf of your company or representing a business, check the copy before hitting send. Then check it once more. And if your eyes are tired and your brain is mush, maybe pass it to a friend before pushing it live. Trust us, you won’t regret taking the extra steps to ensure you’re using the right their/there or they’re.
4. Don’t drink and post
(funny, we know but it happens, especially when managing your personal brand!)
We know work can be stressful and sometimes you just need a little fuel à la a glass of wine to get you to the finish line. But hold off on pouring them back when you’re posting to your social media accounts. Although you may think that a few cocktails may turn up your creativity, the truth is: alcohol and social media don’t make a good mix.
5. Don’t do all the talking (listen)
Well, the same applies to Social Media. Did you know there’s even a term called “Social Listening” to describe this important process? We won’t go too deep into that, especially since Hoosuite has done an excellent job describing it. The main reason Social Listening is important is because of engagement. It helps you engage in conversations about your own brand, conversations you hope are happening on the Internet! The benefits don’t end there, comparing your brand to a competitor and identifying advocates are a couple of others. The point here is, if you’re constantly posting and never listening to the conversations going on around you, you’re missing out on what makes the Social part of Social Media.
6. Don’t feel the need to jump into every trending conversation or hashtag
Using trending topics to share expertise, engage with followers and lend an opinion serves as an easy way to increase your audience reach and position your brand as a leader in that space.
7. Don’t try to be everywhere and do everything
Maybe you’ve heard someone say this before – “We should be everywhere, on everything. I want our content to be seen!” Truth is, most of us in Social Media have heard those words at some point and while its appreciated, it shouldn’t be taken literally. For 2Bees Marketing, we decided we only needed to be present on LinkedIn, as we know its where our audience sits. We may go on to Facebook, but purely because of the groups channel.
8. Don’t replace human interaction with marketing automation
Marketing automation is the gift that keeps on giving.. It lightens the load and allows time to work on other projects. Don’t get stuck in the pitfall of relying on it. No marketing automation tool (until A.I. takes over the world) can replace human interaction. Responding to comments, answering messages, directing your audience to resources – this takes a special human touch. Nobody likes talking to a robot on the phone, why would your audience want to talk to a robot on social media?
9. Don’t ask too much of your followers
Subscribe to our YouTube channel! Like this post if you agree with using trending topics. Comment with your favourite Do/Don’t of social media in 2021. Are you annoyed yet? Great, so are we. And now you and your brand look spammy, which pushes those potential followers away. Don’t do this. Instead, focus on creating engaging content that your audience WANTS to engage with and not making them feel like they MUST engage with it.
10. Don’t ignore questions, comments, and messages from followers
Finally, you’ve made it! Your LinkedIn is booming, your followers are increasing daily, people are commenting and tagging their colleagues; your job is done – WRONG. All those comments, questions, messages, and more that are coming from your followers should receive a response. Don’t be the brand that ignores their audience because you know what will happen? That audience will go find your competitor, the one that takes the time to respond. Social media is meant to be a two-way conversation, not a one-way megaphone.
Sometimes we need a bit more help than looking through tips. Providing that help is where 2Bees excels. Our integrated marketing services are designed to provide seamless, end-to-end solutions to help you and your organisation reach its marketing goals and objectives. We welcome you to learn more about 2Bees Marketing and encourage you to contact us to see how we can further assist your needs: info@2beesmarketing.co.uk or call us on 07831628777.
What other Do’s and Don’ts of social media would you suggest?
2Bees Marketing & Consultancy, our purpose is to provide the most simply designed, simple to understand and simple to execute marketing solutions for our clients. We are your Sales Driven Marketing Agency and Advisory.
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