Fact: the first thing customers are going to do is online research, before they make up their minds about buying anything. The B2B segment is no different.
B2B buyers spend about 27% of their buying process independently researching online. This number keeps dropping as the process gets more personal — 18% when researching offline, 17% when meeting potential suppliers and maybe only 5% or 6% when meeting a representative.
These preferences stretch marketing efforts, as it becomes important to capture the interest of a potential buyer on digital channels (such as email marketing, content marketing and social media marketing). You must put your best digital foot forward to make a strong impression on potential B2B buyers and to stay on their radar.
Our Top 3 Tips on How to Improve Your Digital Presence.
1. Include a clear value proposition on the website homepage.
It’s important to provide a clear value proposition that tells the customer what your product/service does, who it’s for and how it’s different from other products/services on the market.
2. Use product / service pages to highlight your offerings
Highlight features of what you offer on a product / service web page. Also add detailed information on how your services solve some of the challenges / pain points within the industries you are trying to target. Add in links to case studies or testimonials of previous clients who can validate your product / service.
3. Create buyer-specific content for social media marketing
Nearly 46% of buyers use social media in the early stages of their journey for tasks such as creating supplier shortlists and 40% use social media in the middle stages to learn more about a supplier and get further validation to see if the offerings are actually authentic and credible. That makes effective social media integral to any B2B marketing strategy. However, use the platforms your target customers prefer, to build credibility and create trust.
Hence, relevant content that addresses specific business needs and solves immediate problems is crucial.
Fundamentally: Focus on marketing channels where you have publishing control
When working with a fixed or limited budget, focus on marketing channels that give you the most publishing control. These include your website, product pages and social media profiles. Optomising these channels with effective B2B marketing strategies will help you dramatically improve your digital presence and meet marketing goals.
To take your digital presence to the next level and to develop a strategy which is buzzing, in the most simplest way, call us on 07831628777 or email info@2beesmarketing.co.uk and we are more than happy to help.
2Bees Marketing & Consultancy, our purpose is to provide the most simply designed, simple to understand and simple to execute marketing solutions for our clients. We are your Sales Driven Marketing Agency and Advisory.
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