If you’re a regular digital socialite, you may have noticed the new Instagram grid update 2025—if not, let us fill you in.

You may have noticed a change in the grid format. The thumbnail pictures for your posts now switched to a more vertical-aligned presentation, as opposed to the regular square image display.

Instagram has been experimenting with that presentation style for months. To make it more in line with Reels and, surprisingly, TikTok, which Instagram is attempting to replace.

According to Instagram chief Adam Mosseri, the new Instagram grid update 2025more suited to how the majority of people now use the app. He also mentioned some more Instagram updates coming our way this year.

What does this update mean for users?

The change goes beyond aesthetics—it impacts visibility, engagement, and keeping your brand relevant. Here’s why it matters:

Boosting Engagement: Rectangular posts take up more screen space, making your content more noticeable and boosting engagement.

Video Presentation: The new 4:5 aspect ratio allows photos and videos to display more fully without cropping, enhancing the visual experience.

Better Storytelling: The increased height offers users more space for creativity, when it comes to showcasing a product, sharing an infographic, or designing a carousel.

Don’t Wait—Stay Ahead

Instagram’s updates often reward those who adapt timely, and this latest change is no different. If your feed is still filled with square posts, you risk losing out on engagement and reducing your visual appeal.

At 2Bees Marketing, we’re here to ensure your social media presence stays ahead of the curve. Whether you’re a long-time client or exploring ways to elevate your Instagram strategy, we’ll guide you through this update seamlessly.

Contact us today to discover how our Marketing services can help your business thrive in Instagram’s new era. Don’t wait—your grid deserves a fresh, compelling upgrade!