The State of Legal Marketing in 2025 and Beyond

Marketing within the legal sector is evolving at an incredible pace. From AI-driven content creation to data-led decision-making, law firms are increasingly shifting their approach to marketing. But what’s actually working? Where are firms seeing the most success? And what challenges still remain?

At 2Bees Marketing, we work closely with legal professionals across the UK, helping them transform their marketing efforts into measurable business growth. Now, we’re conducting a Legal Marketing Insights Questionnaire to gather real data on what’s working, what’s not, and where firms need more support.

We’re inviting legal marketing professionals, law firm owners, and in-house marketing teams to take part. And as a thank-you, you’ll be entered into a £100 John Lewis voucher prize draw!

Why This Questionnaire Matters

Legal marketing is changing rapidly. Law firms can no longer rely purely on word-of-mouth and referrals. Digital marketing, AI, and automation are reshaping how firms attract and retain clients.

But how are law firms adapting? Are they leveraging AI? Do they have internal marketing teams, or are they outsourcing? What are their biggest challenges?

We want to find out. The insights we gather will help law firms benchmark their marketing efforts, learn from their peers, and identify opportunities for growth.

What We Are Asking

Our questionnaire covers key areas such as:

✔ Marketing Strategies: What’s working for legal firms today?
✔ AI in Legal Marketing: Is AI being used, or is it still misunderstood?
✔ Biggest Challenges: What’s holding law firms back from marketing success?
✔ Measuring ROI: Are firms tracking performance effectively?
✔ Marketing Priorities for 2024: What’s next for legal marketing?

Who Should Take Part?

✅ Law firm partners & directors keen to understand where their marketing stands
✅ In-house legal marketing teams looking to benchmark their efforts
✅ Marketing agencies working with legal firms who want to contribute their expertise

The more responses we receive, the more valuable the insights will be for everyone in the legal industry.

How to Take Part

Taking part is quick and easy—simply click here to share your insights.

Bonus: Everyone who completes the questionnaire will be entered into a £100 John Lewis prize draw as a thank-you for their time!

Shape the Future of Legal Marketing

At 2Bees Marketing, we believe that legal firms deserve a smarter, more strategic approach to marketing—one that’s based on real industry insights. This questionnaire is designed to help legal professionals like you understand the challenges, opportunities, and future of marketing in the legal sector.

Want to stay ahead? Take the survey now!
Know someone in legal marketing? Share this with them!

Get in touch with Sabah, if you would like to book a consultation to discuss your marketing needs – sabah@2beesmarketing.co.uk