Top Marketing Tips for Recruitment Agencies to Attract Candidates

Written by Elliot Potter

How you market and position your recruitment business is crucial when attracting candidates. Finding vacancies is great but you need the best candidates to place. There are a variety of steps to take and changes you can make that will give you the best chance of filling that vacancy We’ve created our top marketing tips for recruitment agencies to you help attract well-qualified candidates and give you the best chance of earning that next fee.

Create Social Media Content

90% of all Brits use at least one form of social media, therefore it is vital for businesses to create social media content. It is a great way for your business to showcase not only the vacancy but your agency’s skills and knowledge in a cost effective and innovative way. Promoting your vacancies on platforms such as LinkedIn and Facebook will increase your brand reach, drive traffic to your website and help build relationships. Why not consider posting a video or creating Tiktoks to differentiate yourself? An example of a recruitment agency maximising their social channels is Signify Technology who create unique video content on platforms such as TikTok and YouTube. As well as B Corp Certified tech recruiters, 4zero, who are using their social media channels to drive community engagement within the climatetech space through their Podcast series on Youtube and Spotify.

Build a memorable business image

Recruitment is a difficult and crowded market so it’s important to make yourself stand out from the crowd. For those looking for the most effective way to attract high calibre candidates it is important that your brand is memorable. The key features of a successful recruitment agency are: • A great team of consultants, they are the first point of contact with your candidates. • An eye-catching design which conveys trust, competence and professionalism. Your branding should set you apart from your competitors whilst giving candidates confidence. Is your branding “fit for purpose”?

Define your Ideal candidate

In order to attract the best possible candidates, you need to know exactly what you are looking for. You’ve got the job description from your client, but this is only the beginning. Fully understanding the culture and dynamics of the employer will help you understand the type of candidate that will be the ideal fit and your recruitment approach can be geared not only to finding an individual and person with the right skills but also the personality to match.

Create a memorable customer journey

It is important to create a memorable customer journey if you want to attract and place the best candidates. Strong communication throughout the recruitment process and productive feedback will enhance the experience and will set yourself apart from the competition. Your candidates will become your ambassadors and advocates bringing new business to your agency. Developing a reputation as a recruiter which puts the candidate first and creates a positive experience will build brand and reputation. Brands such as John Lewis have built a strong reputation through putting a lot of attention on improving the customer experience.

And finally,

Don’t neglect the traditional ways of attracting candidates. Ensure you post on all relevant job boards, advertise where appropriate, make sure your website is up to date and lastly don’t forget to make the candidate feel special. If you need help with your recruitment marketing to attract candidates and clients, get in touch the 2Bees Marketing team to boost your marketing efforts. Contact us.