What’s a Marketing Consultant And will they generate any inbound marketing activity?

2Bees Marketing and Consultancy, is the perfect blend of an advisor and an actual marketing team! Our Consultancy division is armed with top level B2B marketing advisors who consult and recommend simple strategies and tasks that are going to support your business.

Have you had any of these thoughts about your marketing?

  • I’m considering outsourcing a marketing expert, but I think it’s too costly, and will invest in another area of the business
  • I’m spending money on marketing, but I am not reaping the rewards of it
  • I have a marketing team, but not a true marketing lead in place or perhaps we need to up-skill in certain areas to become more efficient

Whatever your reasons to hire a consultant are, you may have not yet committed to hiring one yet. Why not? Perhaps you want to understand what the benefits of hiring a marketing consultant could bring to your business? Maybe you just don’t know what to expect or whether you need a consultant at all?

Let’s start off with a definition for Marketing Consultant:

Marketing (/ˈmɑːkɪtɪŋ/): refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales – thanks @Hubspot!

Consultant (/kənˈsʌlt(ə)nt/): a person who provides expert advice professionally.

A 2Bees Marketing Consultant will advise you on what you should and need to be doing to create lead generation and attract customers to your business and make that customer journey a seamless one. Furthermore, 2Bees Consultants are highly experienced and have worked with businesses across a wide variety of sectors and industries – from start ups to running businesses. We know how to find opportunity within a business and how best to promote it.

Our 2Bees Consultants assess your business model and then using a wide variety of marketing techniques and tactics develop a marketing plan that will help your business deliver on its goals and targets. They will create a KPI driven marketing plan, will help you decide on best messaging and direct you to the most effective marketing mix to best communicate your message.

Additionally, once a marketing plan has been decided 2Bees Marketing can help you to execute that plan, optimising and assessing the performance of your marketing and ultimately making you more successful. Our Consultancy and Marketing divisions will help your business to grow with better marketing.

Our 2Bees Consultants are very passionate about helping businesses grow through better marketing!

Top 4 Reasons to Hire a 2Bees Marketing Consultant

1. Marketing Consultants are Marketing Professionals

We’re marketing experts, we live and breathe marketing, advertising and digital marketing and have an in-depth knowledge and the experience to know what does and doesn’t work, preventing costly mistakes. Our consultants will do the thinking for you, help to develop effective strategies faster, we can be a shortcut to success via marketing.

2. We save you time

Delegating your marketing to a consultant or expert gives you the freedom to focus on what is most important, running your business! By putting the responsibility or marketing onto someone else you’ll have time to greater focus on the operations of the business, keep up-to-date with business admin or spend more time with your customers.

3. We are professionally well connected

We have a network of professionals and specialists that can execute other forms of marketing effectively and efficiently. You will not need to waste time taking individual requirements to market, getting quotes or vetting businesses that you need to get the job done. You can rely on our network, move faster and achieve more, more quickly.

4. Marketing Consultants increase Marketing Effectiveness

2Bees marketing experts will be able to assess what is and isn’t working for you. Providing insight into how it can be improved and how to drive better return. They will be able to optimise your existing efforts or direct you to new or more profitable channels. A consultant will be able to tell you where to invest more and where to stop or reduce spending.

Now the question to ask yourself is: ‘Do I need a Marketing Professional?’

Consider this:

  1. Do I need help with a project or launch?
  2. Do I have an inexperienced team?
  3. Is my business plateauing and not going anywhere
  4. We have a crisis and need professional marketing support – Covid, PR issue etc
  5. We’re struggling to get enquiries or quality enquiries
  6. We’re not getting any ROI on marketing
  7. We don’t track any of our marketing spend or activity
  8. Our customer base or target audience – isn’t engaging
  9. We don’t have a marketing plan, even though we are marketing

If you say yes to any of the 9 reasons above then you’ll be needing the help of a professional marketing expert.

What to expect from a 2Bees Marketing Consultant.

A lot of questions! They will need to build a complete picture of your business and understand the businesses goals and objectives. They will probe you, undertake SWOT analysis, they’ll want to thoroughly understand your business looking for opportunity throughout the process.

The consultant will also want to look at what marketing you have previously deployed, schedules, creatives, really get under the skin of what has been previously actioned and what has and hasn’t worked.

In conclusion…

There is a lot to consider but then equally there isn’t, honestly speaking just have a chat with us to run through this. It’ll speed everything up and we can get straight to the key points, including fees.

Grow your business better with the RIGHT marketing.

Claim your FREE brand review and consultation by calling us on 07831628777 or email info@2beesmarketing.co.uk

 

2Bees Marketing & Consultancy, are a Sales Driven Marketing Agency and Advisory.

Specialists in:

Strategic Planning, Strategic Branding, Consultancy & Advisory, Sales Automation, Content marketing, Email marketing, Training & Workshops, Search engine optimization (SEO), Pay-per-click (PPC) advertising, Social media management and social media advertising, Website design and development, Website maintenance, Inbound Marketing, Lead Generation, B2B Marketing, Start up marketing and more

 

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